Author: Brodie Tyler

About Brodie Tyler

Brodie Tyler is an experienced speaker, published author, innovative entrepreneur, and digital marketing expert since 2000. When he's not working, he's probably hanging out with his wife and four kids.

5 Creative Ways To Ask Your Customers for Online Reviews
July 8, 2021

If you’re like many marketers, you’re anxious about online reviews because you’re not getting enough of them. Online reviews influence your customer’s buying decisions, though! According to BrightLocal’s research, 92% of consumers now read online reviews. My own research shows 54% of people read online reviews before they buy from a local business. On top of influencing a consumer’s…

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Auto Dealerships: Manage and Maintain Your Online Reviews for a Five Star Reputation
June 15, 2021

Back in April, I wrote an article for Dealer Magazine called “A Five Star Reputation for your Dealership.” In that article, I wrote about my experience with Boise’s Lithia Ford, and then dug into their online reputation. I mentioned a few key areas they could improve upon, and also talked about how well they’re doing. If you’d like to read…

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Are You Tracking Brand Mentions?
May 30, 2021

Online reputation management isn’t just about online reviews. Online reviews are important for attracting new customers, search engine results, and the way people view any given company. But there’s more to ORM than just earning positive reviews and monitoring any reviews that come your way. Brand mentions are also very important for your online reputation. Many business owners think tracking…

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Calculating the Cost of a 1-Star Review
May 6, 2021

I am about to tell you something you probably won’t like, and definitely don’t want to hear. And if you’re like most people, you’re not going to do anything about it. Odds are, you (or your clients if you’re an agency, guru, or coach) do not deserve a 5-star reputation. There, I said it. It’s harsh, but probably true. Keep…

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Measuring Employee Performance from a Customer Perspective
April 13, 2021

Measuring employee performance is important for any successful business. It may be a cliche, but it’s true– the quality of any given company’s employees make it or break it in the long run. You probably already have some employee evaluations in place. You may even be tracking certain KPIs and keeping a mountain of internal data on how each employee…

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Top Ten Review Platforms for Small Business
November 24, 2020

Online review sites are crucial for developing a good reputation for your small business. Over 90 percent of the under-40 population trusts online reviews, while being very distrustful of advertising. You should strive to get as many positive reviews as possible. But with scores of review platforms to choose from, where should you focus your efforts? There are a few…

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Hotel Reviews: How to Outfox Your Competitors in Google’s Local Search Results
September 15, 2020

Recently, I analyzed 5,986 Google local search engine results pages (SERPs), 54,376 local listings, and over 1.3 million Google reviews for local businesses. I found that 46 percent of local Google reviews are for hotels, auto dealerships, and restaurants. My latest local search analysis, which was a follow-up to my previous analysis, shows a strong correlation between Google…

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Yelp And the $34,000 Fake Review: A Cautionary Tale
August 30, 2020

Has anyone ever left you a fake review on Yelp, Google, or Facebook? If so, how did you know it was fake? Was it because you know all of your customers, or just because the review didn’t get the small details correct? Regardless of how you sniffed out the fraudulent “customer,” fake reviews are both a nuisance and a very…

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Reviews for Veterinary Clinics: Tip the Scales
July 12, 2020

You’ve put your heart and soul into building a world class veterinary practice. All the hours spent at school, all the studying, all the setbacks, all the tragedies, all the irreconcilable clients, and all the tears have finally paid off. You’re doing what you’ve always wanted to do– helping animals and helping preserve healthy families. But how does your clinic…

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Vet500 Results
November 1, 2019

The search is finally over! RevenueJump is a proud partner with DVM Insider and the Vet500. After months of searching, counting votes, and tabulating reputation scores, DVM Insider is proud to announce that they’ve found AMERICA’S TOP VETERINARY CLINIC, according to customers and clients. But before we get to that… Earlier this year, the search began by opening nominations for…

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Taking Part in DVM Insider’s Vet500 Awards
July 2, 2019

The Vet500 awards from DVM Insider are under way and RevenueJump is excited to be a part of it! Veterinarians from all across the United States have been nominated for the awards. In the end, the top 500 animal hospitals will be selected by the people. Sure, animal hospitals can obtain votes to help them make the top 500 list.…

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Net Promoter Score Misuse
October 19, 2017

I realize I just wrote about this, but this morning I received a survey that is utilizing the Net Promoter Score (NPS) horribly wrong. Of course, as the founder of a survey software, I try to complete every survey sent my way. I won’t reveal who sent it to me, but the question asked was this… “How likely are you…

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Time to Rethink the Net Promoter Score (NPS)
September 29, 2017

Confession… I’ve never really liked the Net Promoter Score®, or NPS® for short. Like you, I’ve been on the receiving end of this survey a countless number of occasions. Sometimes I answered it. Sometimes I didn’t. Why didn’t I answer it, though? It’s a simple enough question… How likely is it that you would recommend [brand] to a friend or…

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Optimizing Google My Business for Reviews
August 31, 2017

Claiming, verifying, and filling out your Google My Business profile is a must-do for any brick and mortar business that serves a local area. But many businesses and their marketing teams fail to properly take advantage of the perks GMB offers– for search engine visibility, for web traffic, for conversions, and for sales. They’re not even concerned with optimizing Google…

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Does Sending Text Message Review Requests Violate HIPAA?
June 29, 2017

It’s a question I get fairly often, “Does asking for feedback or reviews through text violate HIPAA?” Many wonder if texting alone is a violation of HIPAA. I’m not a dentist or a doctor, but I’ve done a fair bit of research into the matter to answer this important question. I’ve worked with many dentists and physicians over the…

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How to Set Up Reviews On Your Facebook Business Page
April 19, 2017

If you recently started a business, or recently started doing marketing work for a business with little social media presence, you may be wondering how to set up Facebook reviews on your business page. Facebook reviews are growing in popularity, and they’re also important for your overall online reputation. Positive Facebook reviews are a powerful trust signal for your potential…

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How to Leverage LinkedIn for Your Marketing Agency
April 12, 2017

Is it actually possible to get some sort of positive return from social media? Can you leverage LinkedIn for you marketing agency? Or any other platform? Even when you work with it every day of your agency life, social media can sometimes feel like it’s a whole lot of noise; like it’s a bottomless pit of a time sink; like…

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Best in Show: The Perfect Giveaway Trade Show T-Shirt for Your Next Conference
April 5, 2017

    How do you choose the right branded trade show t-shirt? How do you choose where to invest, and how do you know you’ll produce something people want to wear? Before we jump in, here’s a little analogy for perspective. Think of the last time someone handed you a flyer as you walked past them. What did you do…

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Market Your Marketing Agency, Dammit
March 2, 2017

There’s one thing that unites almost all of the marketers I’ve met over the years– they’re bad at marketing their own companies. When I say “bad,” I don’t mean to say they’re poor marketers. They’re actually competent, skilled marketers who do great work for their clients. When I say they’re “bad,” I just mean to say they don’t do a…

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New Research Reveals How to Rank in Google’s Map Results
February 27, 2017

In late 2015, I conducted and published my first exhaustive local search analysis. If you’ve spent any amount of time working in and around Google, you know things change pretty quickly– so it was time for an update. I recently finished my 2017 local search analysis, and the results surprised me. As it turns out, Google’s local search…

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7 Ways to Prevent Your Marketing Clients from Canceling
February 15, 2017

If you live the agency life, you know that doing great marketing work is only half of the battle. The other half of the battle is comprised of many small struggles, and it’s different for everyone, but all agency people have one problem in common– client retention. So, just how do you stop your marketing clients from canceling, anyway? There’s…

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Do You Have to Pay Yelp to Remove Bad Reviews?
February 10, 2017

Do you ever feel like your business is being held hostage by Yelp? If you have, I understand that feeling completely. In the past, I’ve often spoken about how I think Yelp bullies businesses. Or, at the very least, Yelp is not looking out for businesses and business owners, alike. Fake reviews happen to good businesses. Negative reviews that don’t…

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New Google Feature Sorts Businesses by Review Ratings
January 18, 2017

Say what you want about Google, but they’re always working on something new. As business owners and marketers, their changes sometimes frustrate us. But, for consumers, these changes almost always make internet searching more convenient. A new Google feature allows consumers to sort through businesses by their review ratings. Now, if someone is searching for an auto dealership and they…

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When Reviews Go South: The Nightmare Scenario
December 27, 2016

Back in June, I wrote an article about gag clauses and online reviews. Essentially, some businesses attach a gag clause to their terms of service, which says that they may take legal action if a customer leaves a negative online review. The article received a fair amount of comments, some featuring differing viewpoints. But there was one common thread–…

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How Important is Competitor Research?
December 20, 2016

Digital marketing sometimes seems downright labyrinthian. There are so many buzzwords acronyms and technical terms and, according to marketing experts, they’re all important. With this blog post, I want to address one of those terms you may be ignoring. You may just be putting it off until a future time, or you may just have your doubts that it’s a…

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Facebook’s Revamped Review Platform and You
December 2, 2016

As anyone who uses the popular social media platform knows, Facebook is always changing. Whether the app is finding new and creative ways to advertise, new ways to automatically play videos, or new ways to get businesses to shell out advertising money, they’re always innovating. As cynical as we may be about Facebook, they occasionally do something good for businesses…

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Online Reviews for Cleaning Services: Relationships, Referrals, and Preventative Measures
November 25, 2016

If you run a cleaning service business, you probably thrive on referrals. Your marketing budget is small, so those referrals help you acquire new customers. Those customers become repeat customers, who then (with any luck) start the referral process all over again. But what if there’s another sort of word-of-mouth you’re not taking advantage of? I like to think of…

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Is a Software Partnership Right for You?
November 21, 2016

Looking to add a new feature to your business? Want to serve your customers in new ways, and one up your competition? Is your agency, association, eCommerce platform, or software company looking to make an upgrade? A strategic software partnership could be just what you need. A software partnership allows you to add new features without: Extensive re-branding Development and…

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My Listing is Missing!
November 17, 2016

If you work in the healthcare field, either as a medical professional, support staff, or in marketing, you may have noticed something unsettling this week. You might have even said to yourself, “My listing is missing. Where did it go?” may be just as important as HealthGrades for medical professionals, and is sometimes nearly as important as Google…

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Beef Up Your Google Credibility With Extra Reviews
November 11, 2016

There are three certainties in life– death, taxes, and Google updating its search engine results. Google’s own review platform is robust and useful. Last year, I conducted a large study on Google reviews and how they may affect your search engine results. The evidence is pretty clear. Needless to say, Google cares about reviews just as much as we do.…

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Penguin, Panda, and Possum: Know Your Local SEO
November 7, 2016

It’s hard to believe, but Google updates its search algorithm up to 600 times per year. They’re constantly tweaking what you see in your search results, and their goal is to provide you with the best, most relevant results they can. If they can make a little spare change (a few billion dollars here or there) from ads, they’re…

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For Boutique Hotels, Freshness and Responsiveness Equal Reputation
November 4, 2016

Although your boutique hotel attracts upscale clientele, you probably don’t have the giant marketing budget that large, chain hotels enjoy. Every marketing dollar counts for independent hotels, and that’s especially true for hotels that offer unique, luxurious experiences for their guests. A marketing budget can only stretch so far, so where do you put your focus? How do you get…

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31 Killer SEO Tools for Savvy Agencies
November 1, 2016

  If you work at a digital agency, you use tools. If you’re in SEO, you use even more tools. But there’s such an overwhelming amount of available SEO tools out there– do you ever feel like you’re missing out, or just not using the right ones? In this post, I’m highlighting 31 valuable SEO tools, most of which are…

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Online Reviews for Veterinarians: Listen, Respond, and Flourish
October 28, 2016

Back when I studied over 20,000 local listings and 100,000 for my local search analysis, I found one thing to be true– veterinarians get their share of online reviews. They’re not as commonly reviewed as restaurants or dentists, but research proved they got more reviews than landscapers or physical therapists. If you work in the veterinary industry, you’ve already dealt…

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Why Everyone Reads Reviews, But Few People Admit to Trusting Them
October 19, 2016

Think about the last time you tried a new restaurant. Did a friend recommend it to you, or did you read an online review? If a friend recommended it, you’d likely mention that in conversation. If online reviews were your deciding factor, you may not mention that in a discussion. This is something I’ve been thinking about recently. When I…

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Amazon Calls it Quits on Incentivized Reviews
October 11, 2016

Take a look at the terms of service for any review platform, and you’re likely to see one thing in common– incentivized reviews are a huge no-no. Google, Yelp, and other, more niche review platforms regularly take action against businesses and individuals that engage in paying people to write reviews, or who write reviews in exchange for payment. Up until…

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5 Surprising Facts About Local Search Ranking Factors in 2016
October 6, 2016

I recently had the pleasure of reading Local SEO Guide’s 2016 Local SEO Ranking Factors Study, put together by Andrew Shotland and Dan Leibson. They haven’t yet revealed all of their results, and the amount of data they collected was huge, but they found some surprising information about local search rankings. I’ve long been curious about local search rankings, so…

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How To Cement Your Agency’s Value Through Client Education
September 15, 2016

When you offer digital marketing services like SEO, PR, content marketing, or others, it can be hard to sell your real value. If you look at it through your client’s eyes, you’ll realize they may feel like they’re paying a high price for limited results. We all know most digital services take months or even years to show big results,…

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How to Sell Reputation Management
September 9, 2016

If you’re reading this article, you either accidentally landed here because you needed to learn “how to spell reputation management,” you’re planning on adding reputation management to your agency’s list of services, or you just want to sell more of it. Agency people are smart people (I am one, lest you think I’m brown-nosing), so I imagine you’re here for…

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Silencing Negative Reviewers with a $1 Million Lawsuit
June 24, 2016

How far would you go to fight negative online reviews? When someone writes a negative review about your business, it can seem like a personal attack. You’ve put countless hours, dollars, and gallons of sweat into your business, so when someone dismisses your business with a few angry paragraphs targeted at your hard work and creativity, it’s easy to get…

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7 Reasons Why I Won’t Give You a Five Star Review
May 4, 2016

What do you see when you look at your reviews on Google, Yelp, or Facebook? How often do you get a five star review? Do you have an equal amount of four and three star reviews? You may find those three star reviews frustrating, and four star reviews can be even more aggravating. After all, you were that close to…

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I’m Giving Away 100 Copies of My New Reputation Management Book
February 26, 2016

What would you do if you had 2500 copies of your new book delivered to your small office in Meridian, ID? I was faced with that question late last week. Before I show you my solution, I want to tell you a bit about my new book. I’m giving 100 copies away here. If that’s all you need to…

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How to Get the Best of Houzz Badge
February 17, 2016

If you’re a contractor, here’s a short but a valuable tip. You may have seen them, but Houzz has these badges that identify the best contractors on their platform: Have you ever wondered how to earn these badges? Without revealing who, I was speaking with a Houzz contractor last week who tested the system. One year he didn’t earn the…

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Reputation Really Can Equal Revenue
February 10, 2016

Editor’s Note: This is the introduction from Brodie’s forthcoming book, Reputation Equals Revenue. Your company’s purpose is to provide products or services to customers and to support your employees, right? Obviously, it wouldn’t be able to accomplish this without sustained revenue growth. Whether you represent a local business or a franchise, you’re not exempt from this cold hard truth— Your…

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4 Ways to Direct Link Your Google Business Reviews Page for Customers
January 27, 2016

“How do I generate a direct link to get customers to review my business on Google in 2016?” RevenueJump’s site has been online for less than three weeks, but that’s a search query we received from a Bing searcher on Saturday. I personally understand why someone might use Bing for that search, as it seems like something Google might not…

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RevenueJump Analyzed 22,032 Local Listings: Read our Local Search Report
January 13, 2016

(Note: You can find the full report here, or navigate to our resources section) Get Blog Updates // Prior to launching RevenueJump, I personally analyzed over 20,000 local listings in Google. I wrote about my experience a bit in our first blog post. In a way, this site and our software are both here because of that research.…

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You Need Google Reviews to Get Google Reviews: Let’s Get Started
January 12, 2016

“How do I get Google reviews?” It’s a common question. If you don’t have at least five Google reviews, many of your potential customers are passing you by each time they do a Google search. The problem is, it’s tough for your customers to leave a Google review if you don’t already have a few. They can look you up…

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Online Reviews: A Year in Review
January 7, 2016

So, 2015 online reviews: what changed and what stayed the same? Welcome to RevenueJump. Throughout 2016, we’ll provide news, stories, how-tos, case studies, resources, and even some shenanigans, all focused on online reviews, reputation management, customer service, and other areas of interest. Since reviews are at the heart of what we do, we thought we’d dedicate our first blog post…

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