Name Change
Why RevenueJump? We love the name ReviewJump. However, it’s backed us into a corner! We’re not only about helping companies manage their online reputation and getting more 5-star reviews anymore. Really, our tagline says it all… “Monetize the Unspoken” At RevenueJump, our mission is to help executives discover the sentiment their customers and employees have about the company, and then…
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5 Digital Marketing Hacks You Need To Know
Your digital marketing strategy is your company’s best friend. Like any friendship, it needs to be nourished and supported to really thrive. From social media channels to your website, you need to keep content and strategy in alignment with your brand and business goals — while making sure your user experience is optimal. Here are 5 digital marketing hacks to…
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Net Promoter Score Misuse
I realize I just wrote about this, but this morning I received a survey that is utilizing the Net Promoter Score (NPS) horribly wrong. Of course, as the founder of a survey software, I try to complete every survey sent my way. I won’t reveal who sent it to me, but the question asked was this… “How likely are you…
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Yelp And the $34,000 Fake Review: A Cautionary Tale
Has anyone ever left you a fake review on Yelp, Google, or Facebook? If so, how did you know it was fake? Was it because you know all of your customers, or just because the review didn’t get the small details correct? Regardless of how you sniffed out the fraudulent “customer,” fake reviews are both a nuisance and a…
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Best in Show: The Perfect Giveaway Trade Show T-Shirt for Your Next Conference
How do you choose the right branded trade show t-shirt? How do you choose where to invest, and how do you know you’ll produce something people want to wear? Before we jump in, here’s a little analogy for perspective. Think of the last time someone handed you a flyer as you walked past them. What did you do…
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Market Your Marketing Agency, Dammit
There’s one thing that unites almost all of the marketers I’ve met over the years– they’re bad at marketing their own companies. When I say “bad,” I don’t mean to say they’re poor marketers. They’re actually competent, skilled marketers who do great work for their clients. When I say they’re “bad,” I just mean to say they don’t do a…
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Do You Have to Pay Yelp to Remove Bad Reviews?
Do you ever feel like your business is being held hostage by Yelp? If you have, I understand that feeling completely. In the past, I’ve often spoken about how I think Yelp bullies businesses. Or, at the very least, Yelp is not looking out for businesses and business owners, alike. Fake reviews happen to good businesses. Negative reviews that don’t…
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How to Get a 5-Star Review From Jessica Alba
“Matt – An OUTSTANDING experience!” – Jessica Alba, probably Some celebrities have passions they pursue when they aren’t being featured on the big screen. The great Tom Selleck, for instance, is also an avocado farmer. Legendary manly man, Nick Offerman operates a wood shop on the side, and Steve Martin moonlights as an award-winning bluegrass banjo player. Color me surprised…
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New Google Feature Sorts Businesses by Review Ratings
Say what you want about Google, but they’re always working on something new. As business owners and marketers, their changes sometimes frustrate us. But, for consumers, these changes almost always make internet searching more convenient. A new Google feature allows consumers to sort through businesses by their review ratings. Now, if someone is searching for an auto dealership and they…
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When Reviews Go South: The Nightmare Scenario
Back in June, I wrote an article about gag clauses and online reviews. Essentially, some businesses attach a gag clause to their terms of service, which says that they may take legal action if a customer leaves a negative online review. The article received a fair amount of comments, some featuring differing viewpoints. But there was one common thread–…
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