Optimizing Google My Business for Reviews
Claiming, verifying, and filling out your Google My Business profile is a must-do for any brick and mortar business that serves a local area. But many businesses and their marketing teams fail to properly take advantage of the perks GMB offers– for search engine visibility, for web traffic, for conversions, and for sales. They’re not even concerned with optimizing Google…
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How to Set Up Reviews On Your Facebook Business Page
If you recently started a business, or recently started doing marketing work for a business with little social media presence, you may be wondering how to set up Facebook reviews on your business page. Facebook reviews are growing in popularity, and they’re also important for your overall online reputation. Positive Facebook reviews are a powerful trust signal for your potential…
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How to Leverage LinkedIn for Your Marketing Agency
Is it actually possible to get some sort of positive return from social media? Can you leverage LinkedIn for you marketing agency? Or any other platform? Even when you work with it every day of your agency life, social media can sometimes feel like it’s a whole lot of noise; like it’s a bottomless pit of a time sink; like…
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7 Ways to Prevent Your Marketing Clients from Canceling
If you live the agency life, you know that doing great marketing work is only half of the battle. The other half of the battle is comprised of many small struggles, and it’s different for everyone, but all agency people have one problem in common– client retention. So, just how do you stop your marketing clients from canceling, anyway? There’s…
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How to Get a 5-Star Review From Jessica Alba
“Matt – An OUTSTANDING experience!” – Jessica Alba, probably Some celebrities have passions they pursue when they aren’t being featured on the big screen. The great Tom Selleck, for instance, is also an avocado farmer. Legendary manly man, Nick Offerman operates a wood shop on the side, and Steve Martin moonlights as an award-winning bluegrass banjo player. Color me surprised…
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How Important is Competitor Research?
Digital marketing sometimes seems downright labyrinthian. There are so many buzzwords acronyms and technical terms and, according to marketing experts, they’re all important. With this blog post, I want to address one of those terms you may be ignoring. You may just be putting it off until a future time, or you may just have your doubts that it’s a…
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Measuring Employee Performance from a Customer Perspective
Measuring employee performance is important for any successful business. It may be a cliche, but it’s true– the quality of any given company’s employees make it or break it in the long run. You probably already have some employee evaluations in place. You may even be tracking certain KPIs and keeping a mountain of internal data on how each employee…
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Are You Tracking Brand Mentions?
Online reputation management isn’t just about online reviews. Online reviews are important for attracting new customers, search engine results, and the way people view any given company. But there’s more to ORM than just earning positive reviews and monitoring any reviews that come your way. Brand mentions are also very important for your online reputation. Many business owners think tracking…
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Online Reviews for Cleaning Services: Relationships, Referrals, and Preventative Measures
If you run a cleaning service business, you probably thrive on referrals. Your marketing budget is small, so those referrals help you acquire new customers. Those customers become repeat customers, who then (with any luck) start the referral process all over again. But what if there’s another sort of word-of-mouth you’re not taking advantage of? I like to think of…
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Is a Software Partnership Right for You?
Looking to add a new feature to your business? Want to serve your customers in new ways, and one up your competition? Is your agency, association, eCommerce platform, or software company looking to make an upgrade? A strategic software partnership could be just what you need. A software partnership allows you to add new features without: Extensive re-branding Development and…
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